The One Social Media Mistake That Can Damage Your Brand Overnight
Автор: MoVO Media Marketing
Загружено: 2025-12-05
Просмотров: 1
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“What are these brands doing?”
That was the question Mo and Fly kept coming back to as they talked about how brands respond online during a tragedy.
It sounds simple, but crisis moments reveal a brand’s awareness and emotional intelligence.
They see companies rush to post graphics with oversized logos.
Some pair tragic news with a sales pitch.
Others drop tone-deaf emojis without thinking twice.
Not everything needs marketing polish.
Sometimes a brand just needs to respond like a human.
Their conversation highlighted what truly matters in moments like this.
What Mo and Fly focus on during sensitive situations:
• Using language that reflects compassion instead of promotion
• Avoiding logo-heavy graphics that send the wrong message
• Knowing when to share helpful context such as fraud risks after natural disasters
• Understanding how timing can make a message feel genuine or opportunistic
For them, thoughtful crisis communication is not about perfection.
It is about intention, awareness, and respect for the people watching your brand.
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