International Business Failures: Why did AirBnB fail in China?
Автор: Kathryn Read - International Expansion Explained
Загружено: 2022-07-19
Просмотров: 413
Описание:
AirBnB was often regarded as a localisation success in China and one of the few globally active companies in the online space to be successful also in China. however the company has now announced that they will leave the Chinese domestic tourism market end July 2022.
What lead up to this failure? Is there more to it than China's Zero Covid policy?
You can find a detailed blog post with all this and more examples here:
https://kathrynread.com/3-internation...
If you are considering how to start out on your international expansion journey I have a number of additional resources at kathrynread.com
Download my free ebook on Choosing which International Market to enter here: https://kathrynread.com/ebookYouTube
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