How our UX studio uses AI for UX research (Lessons Learned)

Описание: Join Charlie Gedeon and Allan Macdonald, co-founders of Pragmatic Studio, as they unpack the practical applications of AI in UX research workflows. Through hands-on demonstrations, they explore how AI tools like ChatGPT, Dovetail, and FigJam can augment—not replace—qualitative research processes.

Chapters:
0:00 Intro
01:54 Setting up a workspace in Notion
4:25 Using ChatGPT to generate interviews
11:23 Transcribing and tagging interviews in Dovetail
22:26 Note-taking in Notion
24:35 Brainstorming with ChatGPT for theme analysis and reflection
26:36 Organizing and facilitating analysis with FigJam
36:13 When to use AI and how to avoid errors with it
37:54 Q&A Start
39:05 Question: What's your perspective on Notion's new templates and AI?
43:22 Question: Have we tried the AI integration in MIRO?
46:30 Question: How do we integrate our UX/UI process in products where there is an accompanying hardware?
52:47 Closing

Key Topics of Discussion:
Creating better interview scripts with AI-assisted brainstorming
Leveraging AI for efficient interview analysis and insight generation
Using collaborative AI tools to enhance client communication
Balancing automation with human expertise in research synthesis

The workshop offers a nuanced perspective on AI integration, emphasizing thoughtful implementation while acknowledging the importance of human judgment, ethical considerations, and potential biases. Rather than positioning AI as a replacement for human researchers, the presenters demonstrate how these tools can serve as powerful thinking aids that enhance the research process while maintaining the critical role of human expertise.

Presented by the Association of Industrial Designers of Quebec (ADIQ), this masterclass bridges the gap between traditional industrial design and modern UX methodologies, offering valuable insights for designers across disciplines.

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