B2B Landing Pages: Optimization Tactics & AI Acceleration | VertoTalks On-Air #1

Описание: This VertoTalks On-Air webinar explores the optimization tactics behind high-performing landing pages and reveals how AI can accelerate everything from concept to execution – without sacrificing quality or conversions.

Emil Zagorov (Consultant, Advertising) and Nikoleta Atanasova (Sr. Consultant, Advertising) from our team share a five-step framework for crafting high-converting B2B landing pages.

Timestamps:
0:00 - Introduction
2:33 - Step 1: Gaining a deep understanding of your product or service
3:20 - Using AI tools for research and crafting unique positioning statements
4:14 - Step 2: Identifying your Ideal Customer Persona (ICP) and why it matters
5:08 - Leveraging AI for sentiment analysis and clustering customer pain points
8:04 - Step 3: Defining the primary goal and offer for your landing page
9:20 - Utilizing AI for competitor tracking and heatmap-style predictions
10:45 - Step 4: The formula for high-converting landing pages
12:25 - Using AI to audit landing page copy and user journeys
16:08 - Step 5: Defining success metrics, tracking setup, and pipeline progression
18:06 - Implementing UTMs and offline conversions for better data signals
19:50 - Establishing a feedback loop with your sales team to monitor lead quality.
21:13 - Final thoughts

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VertoTalks On-Air is our series of practical online sessions where we discuss timely topics from the digital marketing world, sharing insights and lessons learned from our day-to-day agency work.

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