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Social Listening and Sentiment Analysis Gauging Public Perception
Автор: IABC Africa, West Africa Interest Group WAIG
Загружено: 2025-04-30
Просмотров: 59
Описание: In today’s hyperconnected world, conversations about your brand are happening with or without you. From tweets to TikToks, online sentiment can build reputations—or break them—before a press release is even drafted. That’s where social listening and sentiment analysis come in. More than buzzwords, they’re critical tools for communicators who want to stay ahead of public perception, respond in real time, and shape strategy based on what audiences actually think and feel.
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