12 l Marketing Strategy and Internal Environment: Understanding Organisation Types
Автор: Kent Business College
Загружено: 2026-01-22
Просмотров: 1
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In this video, we explore how different organisation types – Small and Medium Enterprises (SMEs), Large Corporations/PLCs, and Public Sector or Non-Profit Organisations – shape marketing strategies. From resource constraints to agility, internal relationships, and cultural differences, each type brings unique challenges and opportunities for marketing professionals. Understanding your organisation’s internal environment is key to crafting effective and realistic marketing plans that align with the business’s strengths and goals. Whether you're in a fast-paced startup or a large corporate entity, this video will help you tailor your marketing approach to fit your organisation's context and objectives.
#MarketingStrategy #OrganisationType #SMEs #Corporations #PublicSectorMarketing #kentbusinesscollege
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