Did Amazon Invent a Fake Bidder? FTC Lawsuit Explained

Описание: The FTC and 22 U.S. states are suing Amazon, alleging that its advertising auctions secretly pushed prices higher for brands and sellers.

According to the complaint, Amazon internally referred to an “invented auction participant” and a hidden pricing mechanism that could make advertisers pay more than a normal second-price auction would produce.

The case is still pending. These are allegations made in the FTC complaint, not final court findings.

Would you consider an auction fair if one of the “bidders” wasn’t real?

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