Chic Talk with Jhené Aiko

Описание: For the past four years, Kellogg’s Pop Tarts has relied on free concerts featuring young pop acts to reach tweens, starting with Carly Rae Jepsen in 2012 and continuing with Demi Lovato and Austin Mahone in 2013 and 2014, among others.

But for 2015, the breakfast staple decided to take its pop-music connections one step further by tapping three artists -- Jessie J, Jhene Aiko and Rixton -- for an original song. The result, “Sorry to Interrupt,” quietly debuted on SoundCloud in late May before a lyric video was posted to the brand’s YouTube channel on June 10. To date, the song has received more than 40,000 SoundCloud streams and 100,000 YouTube plays. The song will be serviced to pop radio, digital retailers and streaming services at the end of July.

The three artists, booked in partnership with Universal Music Group’s brand partnerships team, re-teamed for a free, live concert for Pop Tarts’ Crazy Good Summer program on Friday, July 24th, at San Francisco’s Nob Hill Masonic center.

Aiko, who had never met or worked with Jessie J or Rixton prior to “Sorry to Interrupt,” told Billboard of the collaboration, “They were all so fun to work with and had lots of positive energy. I think I added a bit of my style to this song. I'm usually laid back and that is reflected in the music I make. Both Jessie and Rixton are high energy, so I think I balanced it out by adding some chill.”

The Chics, actress Leila Radan and fashion columnist Michele Gates, were honored to catch Jhené during her SF stop for this exclusive interview! Delve in and check out what she has to say!

For more on The Chics and their upcoming interviews, check them out at http://apileofchic.com.