@wpp-media
Автор: CES
Загружено: 2026-01-07
Просмотров: 262
Описание: Richard Hartell, Chief Business Officer U.S. at @wpp-media (formerly GroupM), shares a forward-looking view of how AI is reshaping marketing strategy, creativity, and consumer experiences. What happens when discovery and decision-making move inside AI interfaces? Hartell discusses trust, the accelerating capabilities of generative AI, and why human judgment remains essential even as automation scales.
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