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Direct bookings vs OTAs: A guide for Independent Hotels
Автор: Lighthouse
Загружено: 2026-01-23
Просмотров: 46
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Are OTAs helping or hurting your hotel?
For independent hoteliers, it’s not a choice between OTAs or direct bookings. OTAs drive visibility and help fill rooms, while direct bookings lower costs and build long-term guest relationships.
The strongest hotels don’t choose sides. They use OTAs to be discovered and direct bookings to grow profitability.
In this video, we explain how balancing both channels — and adjusting them based on demand and booking behavior — leads to stronger, more sustainable results.
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