How He Made $819,000 in 3 Years (With a Small Audience)

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Jonny Miller created Nervous System Mastery, a five-week cohort-based course that teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It just wrapped up its sixth cohort in the last three years. Jonny has served nearly 1,000 students in those six cohorts and earned more than $800,000.

Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.

In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.

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CONNECT WITH JONNY
🌐 Website: https://www.nsmastery.com/
🐦 Twitter: https://x.com/jonnym1ller
📸 Instagram:   / jonnym1ller  
💼 LinkedIn:   / jonnym1ller  
📹 YouTube:    / @jonnymiller  

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CONNECT WITH ME
🐦 Twitter:   / jayclouse  
📸 Instagram:   / jayclouse  
🎵 TikTok:   / jayclouse  
💼 LinkedIn:   / jayclouse  
🦋 Bluesky: https://bsky.app/profile/jay.blog

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00:00 - The Tweet That Started Everything
05:02 - Why Differentiation is Everything
08:34 - Starting Simple
10:00 - Teaching From Lived Experience
13:01 - Thank You Spotify for Creators
14:24 - Learning From Cohort 1
19:28 - Experiments to Reach a New Audience
25:02 - Nuances of Collaboration
27:41 - Avoiding Burnout
32:26 - Evolution of Nervous System Mastery
37:01 - Jay Gives Jonny Pricing Advice
42:37 - Beautiful Design Doesn’t Improve Conversion Rates
47:23 - Getting on Podcasts
5125 - Importance of Community

TEAM
Founder + Host // Jay Clouse: https://creatorscience.com/
Editor + Producer // Conor Conaboy:   / conorconaboy  
Thumbnail Artist // Jonathan Sippel:   / thumbnailgrail