A Far Too Brief History of SAAB
Автор: All Cars with Jon
Загружено: 2022-10-15
Просмотров: 11239
Описание:
SAAB is one of my favorite lost brands.
Reliable, durable, quirky - they built from success to success over decades, but not often with profitability.
Started literally by airplane engineers, Saabs were always a bit 'different', but once GM took over they slowly lost their "Saab-ness" and were positioned to more directly compete against luxury brands like BMW.
The end, as GM unloaded them at the end of the 2000s, unfolded like a soap-opera with bankruptcy, unpaid bills, unpaid wages, a Russian banker accused of being tied to organized crime, two different supercar manufacturers, multiple Chinese investors, Chinese investors who didn't pony up money, and a $3Billion lawsuit filed against GM for blocking their sale.
What a sad end to one of the most iconic brands of the 70s and 80s.
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