The Small Business Growth Formula - January 2026

Описание: Want a simple, practical marketing plan you can actually execute?

In this webinar, Riley McLaughlin walks you through a proven 1-page growth plan process for small businesses, built around 2 core marketing concepts and a step-by-step framework you can use to set goals, plan a budget, strengthen your foundation, and invest in the right traffic channels.

What you’ll learn in this training:

✅ The Marketing Investor Mindset
• Why marketing is an investment, not a cost
• How to diversify traffic sources to reduce risk
• How to reallocate budget to winners and cut losses

✅ The 4 Pillars Growth Framework
• Revenue = Traffic × Conversion × Customer Value (with Tracking to measure it all)
• Why more traffic alone is rarely the biggest lever
• How improving conversion and customer value can unlock faster growth
• Why tracking is non-negotiable before running ads

✅ The 3-Step Planning Process
1) Set your 2026 marketing vision (growth target + budget)
2) Lay the foundation first (conversion + tracking basics)
3) Invest in traffic with a portfolio approach

Chapters
0:00 Intro + How to access the 1-page plan template
3:07 Marketing Investor Mindset (investment, diversification, reallocation)
6:53 Four Pillars Framework (traffic, conversion, tracking, value)
15:20 3-step planning process overview
15:50 Set your growth goal + marketing budget
18:10 Conversion fundamentals (quick wins)
27:07 Tracking fundamentals checklist
32:15 Traffic channels + recommended budget allocation
36:28 Case studies and real-world examples
38:50 Free 30-minute strategy session offer
39:34 Recap + Q&A