Global Pulse Ep. 73: The Olympics and International Olympic Committee
Автор: University of Maryland Smith School of Business
Загружено: 2022-02-16
Просмотров: 175
Описание: Clinical Professor Henry “Hank'' Boyd discusses the economics behind the Olympics and explains how the International Olympic Committee generates revenue, the tiers of sponsorship for partner companies, and why it's advantageous for these companies to sign multi-year marketing deals.
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