Four core moats of defensibility for consumer startups with Bessemer’s Kent Bennett - Episode 6

Описание: Key Takeaways
Consumer earthquakes don’t last forever - after the earthquake is through, a startup should have moats in place to defend against copycats and future earthquakes
There are four elements of defensibility that help consumer earthquake startups sustain for the long run.
Network effects: Does your product get better as your user base scales? What features can you add to your product that would leverage the scale of your user base and make it difficult for other competitors to copy?
Distribution: It’s old school, but distribution matters. You need to be everywhere and on every channel that your consumers could expect you to be. Even better if you’re on channels your competitors can’t access (e.g., the front page of Google, exclusive retail partnerships, etc).
Product and brand quality: Two of the most difficult moats of defensibility to uphold because they require constant innovation and vigilance, but sometimes it’s all there is!
As a founder of a consumer business, you’ve signed up for a lifelong battle against future invaders as they (and as a result you) race to constantly make the current version of your product obsolete.

Kent Bennett on Consumer Earthquake Startups
Episode 1: Consumer startups are earthquakes not just unicorns
Episode 2: How to build a truly great product to power a consumer earthquake
Episode 3: The most important metric for consumer startups (and why it isn’t churn)
Episode 4: How to calculate Customer Lifetime Value (LTV) for consumer startups and what it really means
Episode 5: Why consumer startups should obsess over their Resting Growth Rate (RGR)
Episode 6: Four core moats of long-term defensibility for consumer startups

Full article: http://bvp.com/atlas/consumer-earthqu...
Get to know Kent Bennett: http://bit.ly/kentbennett
Subscribe to Bessemer’s Atlas: http://bit.ly/subscribe-to-atlas

If you’re an entrepreneur with a consumer earthquake on your hands, we’d love to hear from you. You can reach me via email at [email protected].