The 22nd Century Brand: Episode 2 Brands Today
Автор: DesignSingapore Council
Загружено: 2020-06-16
Просмотров: 361
Описание:
We can all agree that a strong brand has the power to help companies thrive, and even pull through tough times. During this period of global disruption, brand equity is playing an even more significant role than ever. How did brands gain so much power and control over our consciousness?
In Episode 2 of a three-part series presented by DesignSingapore Council and the National Design Centre, global branding expert and Syndicate X CEO Hunter Tura unpacks how brands have evolved from "static" brand identity to "dynamic" systems where every part of an organisational image and reputation is designed so that brands become platforms for participation and exchange with its customers.
The series is part of the #NationalDesignCentre thematic programming for the month of June 2020, which focuses on "Building Strong Brands".
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