Human-Centred Ops: Why People & Process Come Before Tech with Jen Bergen | Ep 13 - Ops in Motion

Описание: LinkedIn isn't the general public. 99% of people don't know what marketing ops is.

In this episode, host Kawal talks with Jen Bergen, who runs the RevOps Boot Camp and teaches operations fundamentals. Jen's career went from print design to photography to MBA to agency ops—she was doing operations work the whole time without knowing the word for it.

She breaks down why buying software rarely solves problems by itself, why AI won't add value if you're just creating more bad content faster, and why communication matters more as AI takes on repetitive work.

The education gap is real: there are no university programs for operations. Interns don't understand what the job is.

Tool documentation is either too generic or too technical. So communities are filling the gap with free resources that teach process mapping, documentation, and project planning—skills that don't change when software does.

Career paths are emerging: fractional ops, educators, chief of staff, VP roles, individual contributor tracks. But first, operations needs to prove it deserves respect and proper headcount.

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Video Chapters:

00:00 — Introduction: Falling Into Operations Without Knowing the Word for It
02:45 — Print Design to Photography to MBA: The Ops Thread Through Everything
06:07 — Corporate to Agency: Learning Operations at Scale vs Running Everything Solo
09:52 — AI Won't Add Value If You're Just Creating More Bad Content Faster
13:50 — The Education Gap: Why Interns Don't Know What Marketing Ops Is
17:30 — No University Programs, Generic Tool Docs, and the Missing Fundamentals
21:14 — 99% of People Don't Know What Marketing Ops Is (LinkedIn Is an Echo Chamber)
23:32 — Career Paths: Fractional, Educator, Chief of Staff, Individual Contributor
26:05 — Evolution: From Email Campaigns to Slack Notifications in 5 Seconds