#10 Part 1: Startup Playbook Silicon Valley Doesn’t Want You to Know

Описание: Most founders follow advice that sets them up to fail.
In this episode of Divot, we sit down with one of the most influential minds in startup history — Steve Blank.

Before reshaping modern entrepreneurship, Steve co-founded E.piphany, a CRM company that went public in 1999 and soared to an $8 billion valuation. After multiple startups and hard-won lessons, he created the startup playbook that changed how companies are built — from customer discovery to the Lean Startup.

Steve’s teachings are used at Stanford, Columbia, and Berkeley, adopted by Y Combinator, and taught in U.S. national security programs through his Hacking for Defense initiative. He’s helped thousands of founders avoid failure and build with truth instead of hype.

This conversation is a masterclass in resilience, innovation, and clarity for any builder, founder, or operator.

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Timestamps:
6:30 – After 21 years of doing startups, deciding what was next
10:39 – What makes startup founders different
14:11 – “Adventure Capital” and how the entrepreneurial ecosystem has evolved
18:43 – Origin of the Lean Startup method and why it changed everything
22:33 – Why customer discovery is key to startup success
29:34 – How to choose what kind of startup to build
32:45 – Failure is the greatest teacher a founder can have
35:29 – Hubris and other company killers
37:42 – Why showing up more than most people counts for a lot
39:17 – Entrepreneurship is not a job. It’s a calling
44:38 – How AI is changing everything about how startups are built
46:56 – Making a dent in the universe with Lean LaunchPad, I-Corps, Hacking for Defense
50:21 – The three pillars of Lean and how they work together to drive entrepreneurial success
52:58 – Why smart founders don’t outsource customer discovery

Episode Partner:
Salesforce
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