Why Retailing Is Part of Serving Your Clients, Not Selling to Them - Sue Davies & Theresa Foddering
Автор: Salonpreneur Magazine
Загружено: 2026-02-16
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A Salonpreneur Magazine conversation with nail specialist and branding queen Theresa Foddering on retailing with confidence and integrity.
Retail can feel uncomfortable for many salon professionals, especially when it is framed as selling rather than serving. In this conversation, Sue Davies and Theresa unpack the common “ick” around retail and explore why recommending home care is an essential extension of the service you provide.
Drawing on Theresa’s background in nails, product development and branding, this episode reframes retail as education, support, and continuity of care rather than pressure or persuasion.
In this conversation, we explore:
Why retailing feels uncomfortable for so many professionals
The difference between pushing products and serving clients
How confidence impacts retail conversations
Recommending homecare as an extension of your treatment
Shifting mindset from “selling” to professional responsibility
This episode is especially relevant for nail, beauty, and wellness professionals who want to support better client outcomes without compromising their values.
📘 This conversation is borne from Theresa's article in the January 2026 edition of Salonpreneur Magazine:
“Are You Retailing – Genuinely?
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