Telstra Case Study - AFL
Автор: Telstra Enterprise
Загружено: 2013-04-04
Просмотров: 373
Описание:
With a rapid shift of audience to digital platforms, the AFL took the lead in swiftly adapting to this trend. Telstra's robust Ooyala solution offered the capacity for enormous amounts of data to be delivered via the Live AFL app and website. Telstra's 4G network ensured the rapid delivery of this content, including AFL Media news stories shot in the field using 4G enabled Dejerro cameras. Fans responded enthusiastically, in turn deepening their engagement with both the game and the AFL brand, with 170 million visits across all AFL online platforms during the 2012 season.
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