The top 1% don’t rely on motivation. They rely on this...

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Most people think they need more motivation.

The truth is… motivation is a lie.

Motivation comes and goes.
It’s emotional. It’s temporary. And it rarely shows up exactly when you need it.

What actually drives elite performance is something far more powerful:

Commitment. Identity. Personal standards.

In this conversation with Coach Michael Burt, we talk about what truly separates the top 1% from everyone else.

We break down:

• Why motivation is unreliable for long-term success
• The difference between hype and real commitment
• How top producers build identity-based performance
• The standards that drive consistent production in sales and leadership
• And how tools like FUEL Inc. are helping reinforce the behaviors that sustain performance over time

If you’re in mortgage, real estate, financial services, sales, or leadership, this conversation will challenge how you think about success and what it actually takes to perform at the highest level.

Because the truth is simple:

The top 1% don’t rely on motivation.
They rely on standards.

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Chapters:
00:00 - Gold Mine
01:08 - The Big Table
01:41 - The Todd Father
02:48 - Why The Mortgage Industry
07:03 - This Changed Todd Forever
09:43 - The Success Mentality
14:33 - Two Ways To Sell
15:03 - Relationships Make a Fortune
16:33 - Stop Asking For Business
19:33 - Sales People Make This Mistake
22:38 - The Model
27:53 - Leads vs. Referrals
30:25 - Message From Coach
31:08 - The Best Business
40:48 - Training in Sales
50:23 - The Ultimate Sales Tool
54:45 - AI Coach Burt
59:00 - This Changes Companies
1:00:09 - Thank You Todd Duncan
1:00:49 - Like and Subscribe!
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Get connected with Coach Burt:
Instagram - / michealburt
TikTok - / therealcoachburt
Facebook - / coachmichealburt
LinkedIn - / michealburt