How to create packaging for your cannabis and / or CBD brand.

Описание: Unlike the traditional CPG world, the cannabis and CBD industry has its own set of unique problems, challenges, and advantages other industries do not have and/or experience when it comes to defining, differentiating, and determining the intended experience behind a product.

Other industries, such as beer, wine, coffee, milk, cosmetics and more rely on what's called a global packaging language to define the intended experience a consumer will have with a product, but because cannabis, CBD and products alike fall into three major market categories, medical, wellness and recreational, it makes it nearly impossible to define a packaging language that covers all market segments while appeasing all consumers.

So how do we define the experience while also staying compliant with each state and countries rules and regulations?

This video explains how to define and approach your own unique packaging language specific to your brand and mission while avoiding confusion behind strain specificity versus the intended experience.

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Since 2009 my award-winning cannabis-focused branding and marketing agency, Wick & Mortar, and I have been featured in dozens of magazines including Entrepreneur Media, Forbes, National Geographic, Wired, Cheddar, Huff Post, and CNN Money. 2018 was the most explosive growth year yet, and Wick & Mortar continues to rack up awards and honors such as Top 40 under 40 in Marijuana Venture Magazine, 2x Dope Industry Award Winners and most recently ranked #193 by Entrepreneur 360. Not content with simply winning awards, I continue to shape an industry and am now a regular contributor to Forbes, High Times, Entrepreneur, and more. Despite my successes, for me, the greatest achievement in my life is my son. Rebranding Cannabis is my mission, and I aim to accomplish this by helping to educate the industry on the power of successful branding in the cannabis and CBD space and the impact it has on the world.

About Wick & Mortar:
Since 2009, Wick & Mortar has been crafting, creating, and cultivating cannabis brands. Wick & Mortar is the oldest and longest-running cannabis branding, marketing, and advertising agency in the United States. Everyone at Wick & Mortar brings a unique perspective to their work. Together, their team pairs imagination with proven design, marketing and advertising methods to find the sweet spots between the inspired and the analytical. Wick & Mortar's passion for cannabis and its love for design, derives from the clients it shares this experience with. Let’s grow together!

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