Adam Zalisk: Building a Strategy Office in Growth-Stage Companies

Описание: What does “strategy” really mean inside a fast-growing company—and when is it time to formalize it?

In this episode, Kaihan Krippendorff sits down with Adam (from Amplify) to explore how growth-stage organizations define strategy, why “commitments” matter more than plans, and when a company truly needs a strategy office. Together, they unpack the hidden challenges that emerge as companies scale—and how leaders can move from opportunistic growth to intentional, aligned execution.

Adam introduces a practical framework for diagnosing what organizations are really asking for when they say, “We need a strategy.” From setting a true north to building execution muscle, this conversation reveals what it takes to turn strategy into real action.

🎯 What You’ll Learn
A modern definition of strategy built around outcomes + commitments
The 4 real reasons companies create a strategy office
How to shift from “smart advisor” to a role with real decision-making power
Why strategy must be visible, high-stakes, and tied to execution
How to avoid becoming an internal order-taker
How to measure the success of a strategy office
The biggest mistake companies make when launching strategy teams

⏱️ Chapters / Timestamps
00:00 – Introduction (coming up)
00:29 – What is strategy? Defining outcomes and commitments
03:00 – What “commitments” really mean in practice
06:06 – The 4 reasons companies say “we need a strategy”
09:08 – When organizations need a clear plan
10:44 – Why process breaks as companies scale
15:49 – The intelligence gap and market blind spots
18:35 – Giving a strategy office real “teeth”
28:37 – Avoiding the order-taker trap
43:16 – Key takeaways: the biggest strategy office mistake

HOST
Kaihan Krippendorff

GUEST
Adam Zalisk

🎧 Listen on Spotify, Apple Podcasts, or explore more strategy conversations at
👉 outthinker.com/podcast

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