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UKTV CEO focussing on original content & digital transformation - Changing Media Summit 2013
Автор: The Guardian
Загружено: 2013-03-31
Просмотров: 200
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UKTV CEO focussing on original content and digital transformation - Changing Media Summit 2013
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UKTV didn't have any digital product lines 18 months ago - but a lot has changed. They are preparing for further digital innovation, new business models, and seeking brave commissions with a budget of over £100 million. With pre-roll CPM offering six times more money online compared with linear, it's no surprise that they are seeking out new digital possibilities.
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