Export Readiness 101 training: Session 2 How to Exhibit at International Trade Fairs
Автор: World Fair Trade Organization
Загружено: 2025-10-13
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Welcome to the second session of our Export Readiness 101 training, hosted by WFTO and presented by Hisham El Gazzar! These sessions are designed for WFTO members looking to expand their export markets and strengthen their presence at international trade fairs.
🎙️ For two decades, Hisham served as the CEO of YADAWEE, his own export company specializing in Egyptian handicrafts. This tenure has equipped him with profound knowledge and a vast network spanning Egypt and the global landscape. Hisham boasts an in-depth understanding of value chain development, market dynamics, distribution channels, export logistics, costing and pricing intricacies, negotiation prowess, and effective trade fair participation.
🗺️ Session 2: How to Exhibit at International Trade Fairs
Before the fair: Choosing the right trade fair and preparing strategically
During the fair: Best practices for booth presentation and buyer engagement
After the fair: Post-fair follow-up strategies to turn leads into buyers
🎬 Session 1 link: • Export Readiness 101 training: Session 1 F...
🔗 More information about the project and upcoming training sessions is available on our website: www.wfto.com
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