Email & More: Lifecycle Marketing and Automation

Описание: Does lifecycle marketing still matter or do we have a better way of speaking to our customers based on their actions?

Join this discussion to discover the latest thinking about lifecycle marketing from veteran B2C email marketers Scott Cohen (SmileDirectClub), Elizabeth Allen (UNIQLO), Ryan Phelan (RPE Origin), Kath Pay (Holistic Email Marketing), and episode host Adeola Sole (Holistic Email Marketing).

Join us to hear our panellists discuss these questions and others:
– What is lifecycle marketing? How does it differ from marketing automation?
– Where do I begin when launching a lifecycle programme?
– How – and why – should I test my lifecycle programme?

ABOUT EMAIL & MORE SERIES 3:
The first of its kind within the realm of email marketing. A series of free online Q&A panels, consisting of brand-side and vendor-side expert panellists providing insights on all things to do with email marketing & more… Think of it like a fun and casual chat in the pub with your work colleagues!

The previous 2 series of Email & More have been listed as some of the top online events by Webbula, as voted by marketers. And Email & More Series 3 is set to join this list with expert panellists from brands such as Pandora, Hilton, UNIQLO, Marks & Spencer, Hello Fresh, Capgemini, SmileDirectClub and many more.