How to Launch Successful ABM Campaigns in B2B | From Strategy to Revenue
Автор: The Artesian Network | Fractional B2B Marketers
Загружено: 2025-12-12
Просмотров: 22
Описание:
Account-Based Marketing (ABM) isn’t just personalized emails or custom landing pages — it’s a full-contact go-to-market strategy.
In this video, I break down why so many ABM campaigns fail and what the highest-performing B2B teams do differently. If you’ve ever watched budget disappear into “custom” campaigns that didn’t convert, this is for you.
You’ll learn:
• Why ABM starts before the first email is ever sent
• The critical role of sales alignment, ICP clarity, and timing
• How to move from spray-and-pray marketing to sniper-level precision
• What it really takes to turn ABM into a revenue-moving motion, not just a funnel-filler
When ABM is done right, it doesn’t just create activity — it changes the pipeline and accelerates revenue.
Subscribe for more GTM, ABM, and B2B growth strategy insights.
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