ABT Training for the StoryCycle Genie™
Автор: Park Howell Business of Story
Загружено: 2025-11-13
Просмотров: 34
Описание:
The StoryCycle Genie™ is the only narrative-native brand storytelling platform guided by the remarkable Story Cycle System™, which has grown brands by as much as 600 percent. At the core of the Genie is the And, But, Therefore (ABT) narrative framework – we call it the DNA of Story – that you can use to make all of your messages land right the first time, every time.
Park Howell shows you why the ABT works to move people to action, how to wield it to make your communications clear, concise, and compelling, and provides loads of examples of other brands that leverage this messaging marvel.
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