Why Audience Targeting can Make or Break Your Results
Автор: PickFu
Загружено: 2026-02-25
Просмотров: 64
Описание:
Heather De Bernardi, Director of Product Growth at Scopely
Testing isn’t just about picking a winner, it’s about making sure the right people are choosing it. Your panel should reflect your actual target audience, from genre preferences to spend levels and playtime.
If you test with the wrong audience, your results won’t match live performance, and your data won’t be actionable.
Target the exact audience you need and get segmented insights at https://www.pickfu.com
#GameMarketing #MobileGames #AudienceTargeting #CreativeTesting #UserAcquisition
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