Product launches inside platforms and the most common GTM mistakes of early-stage founders

Описание: Update: The webinar has been rescheduled for March 2 at 4:00 PM GMT.

Launching inside a platform is not the same as running a classic go-to-market strategy.

In traditional GTM, you control the product, traffic, data, and user journey. When you launch inside a platform like Telegram Mini Apps, you are working within someone else’s ecosystem with its own attention logic, rules, and incentives.

In this session, Anton Tsivarev shares what changes when you build inside a platform and why many early-stage founders underestimate these differences.

We’ll explore:
-How platform-native launches differ from classic GTM
-Why easy traffic is often an illusion
-The most common mistakes founders make when building inside existing ecosystems
-What “platform-native thinking” actually means in practice

We’ll wrap with a live Q&A, bring your questions.

📌 More about Anton:
Anton Tsivarev is Vice President of Ecosystem Development at TON Foundation and a digital ecosystem executive with over a decade of experience leading the development and scaling of large-scale digital platforms.

► Connect with Anton on LinkedIn:   / tsivarev  

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The Top Voices is a global media platform highlighting early-stage founders and IT leaders. Backed by a 3,000+ strong community of entrepreneurs and experts, we bring real insights from the frontlines of innovation.

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📩 Want to be a speaker? Contact us at: [email protected]