People Don’t Follow People. They Follow Personality.

Описание: In this video, I talk about how winning with marketing takes more than just hiring influencers. It's about bringing a sense of personality to your content...no matter where you have your brand show up.

Inside, there are 3 tactics I give an overview to:
1. Become Secondary
2. Getting Into Character
3. Embrace the Subversive

Before anyone comes for my head, influencer marketing absolutely plays a role in these tactics, but the point is they're not the only way to win in 2025 on social media. Enjoy.

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Welcome to Target Audience where I'll explore the world of marketing strategy with an emphasis on brand, social media, and, of course, influencers. Why? Because There is no one right way to build a strategy. Like an artist approaching the canvas, strategists need to have a vision, but be willing to experiment along the way.

With 15 years navigating marketing challenges for fashion houses, entertainment giants, and CPG brands, I've worked on my fair share of successful campaigns. I've also played a part in some duds. But the main takeaway is that I've never stopped experimenting.

With Target Audience, I won't attempt to 'strip away' the buzzwords because, well, buzzwords drive our industry. Instead, I'll try to dig into what they could mean and see how they could be focused on building actionable frameworks. I'll also chat through real-world case studies to investigate what drives genuine connection between brands and audiences.

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All videos are produced and edited by Calvin Walker (until he can afford to hire someone to help him)

#strategy #marketingstrategy #brandmarketing #branding #influencermarketing