People, Process, and Performance: Building Resilient Cold Chain Organizations in the GCC

Описание: Join Supply Chain Talks for a 60-minute live webinar on “People, Process, and Performance: Building Resilient Cold Chain Organizations in the GCC.” We will explore what operational resilience truly looks like in GCC cold chain - how leading organizations strengthen leadership capability, standardize critical processes, and measure performance in a way that proves reliability, not just promises it.

Host: Noman Ali (Founder & CEO, Supply Chain Talks)
Expert Guest: Tony Brocklebank (Chief Executive Officer, Advanced Storage Co.)

Date: Tuesday, 17 February 2026
Time: 5:00 PM (KSA)
Duration: 60 minutes

What we’ll cover (highlights):

Defining “resilience” for modern cold chain operations in the GCC

Building high-performing teams, accountability, and continuous improvement

Governance and process discipline to protect product integrity and OTIF

Digital enablement (e.g., WMS and real-time visibility) and measurable impact

Balancing compliance/standardization with flexibility and responsiveness

KPIs that reflect true operational excellence beyond cost and service

Growth strategy and modernization aligned to food & healthcare priorities

Practical guidance to build cold chain capability with confidence

Who should attend: Cold chain leaders and professionals across 3PL, warehousing, transport, FMCG/F&B, pharma/healthcare, and supply chain operations in the GCC.

Follow Supply Chain Talks and join us live. Bring your questions—live Q&A included.

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