22. Funnels 101: Opt-in Page Copy

Описание: Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job.


I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educate, sell.


Your opt-in page is the bridge between attraction and education. It’s designed to move someone from problem unaware to problem aware and earn enough trust that they’re ready to hear more from you.


In this episode, I break down what belongs on an opt-in page, what’s non-negotiable, when to add extra sections, and how to keep the entire experience frictionless.


Next week, we’ll talk about thank you pages and why they might be the most overlooked sales asset in your funnel.


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