Building a Real Estate Brand Through Social Media & Storytelling - EP 25

Описание: 🚀 In this episode, Jason shares how he transitioned from banking into real estate and built a thriving business in San Diego. He discusses market cycles, building a high-performing real estate team, leveraging social media to stay top of mind, and creating cinematic listing videos that capture attention and generate massive exposure. Jason also dives into the systems, lead generation strategies, and branding tactics that have helped him scale his business while mentoring agents and coaching within the industry.

🎧 Hosted by: Kimberly Falker
👤 Guest:
🏡 Jason Cassity – Real Estate Team Leader & Marketing Strategist

💡 What You’ll Learn:
✔️ How Jason transitioned from banking into real estate
✔️ Why social media is the key to staying top-of-mind with clients
✔️ When and how to start building a real estate team
✔️ The strategy behind cinematic listing videos that go viral
✔️ Systems, lead generation, and scaling a modern real estate business

🎮 Watch now for expert insights!
⏳ Timestamps (Click to Jump to Sections!):
📌 00:00 Intro + Meet Jason
📌 00:40 From Banking to Real Estate
📌 01:06 Why Real Estate
📌 01:47 Starting in 2012
📌 02:12 Market Shifts and Skills
📌 03:45 Building a Team
📌 04:25 Team Structure and Support
📌 05:29 Meetings and Lead Check-in
📌 06:51 Standing Out with Social Media
📌 08:19 CRM and Client Nurture
📌 09:54 Lead Sources Beyond Zillow
📌 11:41 BAM and the Bammy Award
📌 12:53 Home-Alone Theme Listing Videos
📌 16:37 Casting and Talent
📌 18:07 Shoot Day Logistics
📌 18:41 Choosing the Right Listings
📌 19:58 On Being Co-Host ft. Eric
📌 20:38 Serhant Coaching Path
📌 23:00 Team Hiring Strategy
📌 24:04 Systems and SOPs
📌 26:02 Advice for New Agents
📌 29:03 Starting Over in a New City
📌 29:47 Digital Mayor Strategy
📌 30:53 Wrap Up and Thanks

💼 Connect with Jason:
🌐 Website → https://www.thecassityteam.com/
📘 Facebook →   / thecassityteam  
📸 Instagram →   / jason_cassity  

🎙 Follow Kimberly Falker – Rewriting Real Estate:
🌎 Website → https://www.rewritingrealestate.com/
🔗 LinkedIn →   / kimberly-falker-j-d-a342a166  
📘 Facebook →   / kimberlyhayslettfalker  
📷 Instagram →   / kimberly_falker  

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!
⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/