How Companies Can Go from Zero to Scale Using AI for Marketing ft. Lillian Pierson

Описание: The year may have changed from 2025 to 2026, but some fundamental truths about AI haven’t. In the latest episode of Bringing Data and AI To Life, host and GVP Solutions Sales and Business Development at Informatica, Amy Horowitz, kickstarts the year with Lillian Pierson, Fractional CMO & Growth Advisor, Data Mania LLC, for a candid and eye-opening conversation on how companies can build AI-native growth systems that deliver true and measurable ROI.

What You’ll Learn
How to apply the ACT Framework (Identify bottleneck → Construct system → Test & iterate) to systematize growth marketing
Why building AI-native content systems delivers 8x faster output and 3.5x more leads
The critical balance between automation and human judgment
How to shift from team management to growth architecture
Why AI replaces execution, not strategy
The practical entry point to AI adoption

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This podcast is brought to you by Informatica, the leader in enterprise cloud data management.

Links:

Lillian Pierson on LinkedIn:   / lillianpierson  
Data Mania Website: http://www.data-mania.com/
Amy Horowitz LinkedIn:   / amyhorowitz  
Informatica Website: https://www.informatica.com/
Data & AI Architecture Summit: https://now.informatica.com/ai-archit...


Episode Highlights:

00:00 Introduction
01:16 Meet Lillian Pearson: Fractional CMO & Marketing AI Educator
02:49 The ACT Framework: Systematize AI Growth Without Chaos
07:08 Engineering Deep Customer Insights into AI Systems
07:42 The 80/20 Rule: Where AI Helps, Where Humans Must Lead
07:57 Avoid the Shiny Object Trap: More Tools = Less ROI
10:22 Data Mania: Building a Full-Stack AI Growth Consultancy
11:35 Data-Driven Conversion Optimization in the AI Era
13:03 Comet Browser: Game-Changing AI for Analytics & Operations
16:13 AI Replaces Execution, Not Strategy
18:45 Educating the Next Generation in an AI-Powered World
20:19 The CMO's Evolution from Manager to Growth Architect
21:36 Start Your AI Journey One Workflow at a Time
22:28 Learning from Lillian: Books & Courses
23:19 Key Takeaways: Building AI Systems That Drive Real Results