Creative based targeting
Автор: Vinay Karode
Загружено: 2026-02-26
Просмотров: 5
Описание:
The conversation delves into the significant changes brought about by Andromeda, Meta's new ad targeting engine. It explores the shift from audience-based targeting to creative-based targeting, the impact on strategy and measurement, and the future implications for ad platforms.
Takeaways
Creative is the new targeting
Andromeda's impact on measurement
Chapters
00:00 The Shift in Ad Targeting
06:13 Challenges in Measurement and Attribution
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