Reiting Lee, Founder, The Oriental Hybrid, Joins The 966 to discuss sports impact on Saudi fashion
Автор: The 966 Podcast
Загружено: 2024-06-18
Просмотров: 521
Описание:
Reiting Lee, Founder of The Oriental Hybrid, strategy consultant and experienced specialist in fashion business strategy, fashion trends and brand positioning, joins The 966 and host Richard Wilson for a fascinating Episode #131 to discuss how the increasing numbers of Saudi men and women who are participating is sports are impacting the fashion sector, particularly sportswear and athleisure.
Sports participation rates in Saudi Arabia are soaring with rates rising from 13% in 2015 to 48% in 2022. Women’s participation in sports over that same period has increased 149%. The number of official sports federations has tripled from 32 in 2015 to 97 in 2023, which includes everything from kite surfing to yoga and beach volleyball to paddle tennis.
Ms. Lee shares terrific insights on the current trends, brands and sports that are driving changes in Saudi Arabia’s fashion sector.
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