75. Hospitality's Myopia Problem with Hanan Eissa, VP Marketing & PR, Atlantis The Royal
Автор: What The Luxe
Загружено: 2026-02-17
Просмотров: 67
Описание:
In this episode, Anant Sharma speaks with Hanan Eissa, VP Marketing & PR at Atlantis The Royal, about the industry's blind spot and how it shapes the way hospitality builds brands.
With a background in FMCG and agency strategy, Hanan brings commercial rigour to luxury hospitality, grounded in product, pricing and consumer psychology. Together, they examine how marketing drifts toward surface-level visibility, how sameness creeps in, and how reference points become too narrow.
From launching Atlantis The Royal next door to an established icon, to backing ambitious creative decisions on a global stage, this is a conversation about clarity, conviction and the thinking required to operate at scale.
They also discuss the commoditisation of "luxury", time as a defining currency of modern hospitality, and why the industry needs to widen its field of vision.
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