Designing for the Humans of Web3 | ETHDenver 2022

Описание: Join Yang, a seasoned product designer in the web3 industry, as he shares valuable insights on designing exceptional web3 products. With three years of experience working with institutions at Anchorage and currently being part of Syndicate, where they specialize in web3 native investing tools, Yang is well-versed in the intricacies of this evolving field.

In this video, Yang will delve into the fascinating world of web3 design and challenge you to think like a true human of web3. He will explore the complexities surrounding messy transactions, diverse communication channels, engaging discourse, and critical decision-making processes that we encounter within this space.

Whether you're an aspiring designer or simply curious about how design intersects with the dynamic realm of web3 technology, this video is packed with practical tips and thought-provoking concepts that will enhance your understanding. Join us as we unravel the secrets behind crafting better web3 products.

#webdesign #web3technology #buidl

TLDR: The key idea of the presentation by Yang You is that designing for Web3 involves understanding user needs, addressing decision fatigue, providing contextual information, simplifying processes, educating users about risks, and promoting inclusivity and diversity in design.

00:00 🎨 Designing for web3 involves understanding user needs and creating intuitive and engaging products that address decision fatigue in an open and composable environment.
02:12 💡 Designing for everyday products should focus on presenting only necessary decisions to users, as research shows that having too many options can lead to decision paralysis and fatigue.
03:40 📝 Designing for Web3 involves using pattern recognition to interpret user input, providing contextual information to aid decision-making, and allowing users to fully experience an app before committing to it.
05:08 📊 We built a demo mode to simplify managing investment clubs in Web3 and recognize the need to show rather than tell new users how things work in this space.
07:24 📝 Addressing legal considerations and streamlining document signing is important for new investors in Web3 to navigate the journey and succeed, while implementing best practices like test deposits helps protect against noise and spam in the blockchain space.
09:14 💡 It's important to educate users about the risks of Web3 and provide them with simple precautions to protect their funds and transactions.
10:28 📚 Designing for the Humans of Web3: Helping users become blockchain literate by aggregating on-chain data, providing contextual information, and adapting to user intent for informed decision-making in a future of interdependence, belonging, autonomy, and shared ownership.
13:06 📝 Designing for web3 requires recognizing biases, redistributing capital, and inviting diverse builders, and there are design communities like On Deck and ADP List that offer programs for designers to level up and gain perspectives from design leaders.