When Exploiting Home Buyers Backfires...Zillow Loses Big

Описание: In 2021, Zillow went all-in on “iBuying,” pouring billions into Zillow Offers with the goal of hitting $20 billion in revenue by buying and flipping tens of thousands of homes each quarter. What began as a modest pilot—686 homes and a $27 million loss—quickly morphed into a frenetic push to acquire up to 15,000 houses per quarter. In the rush, Zillow removed human oversight, trusting an over-aggressive pricing algorithm that paid 10–20% above market and triggered a destructive feedback loop that inflated valuations and losses alike. When the housing market cooled and mortgage rates climbed, Zillow was stuck holding inventory it couldn’t sell without steep discounts. By mid-2021, they were buying nearly 10,000 homes per quarter but only selling around 3,000, culminating in an $881 million loss on Offers and a $528 million net loss for the company. In November 2021, Zillow shuttered the program and cut 25% of its workforce. This video explores how aggressive targets, blind automation, and poor timing combined to create one of the costliest misplays in corporate history—and what every investor and tech disruptor should learn from Zillow’s fall

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Timestamps:
0:00 - Zillow Loses Big
0:32 - Scaling Fast
5:08 - Blind Trust
8:11 - Bad Place, Bad Time

Resources:
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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