How Kenvue uses cross-media measurement with AudienceProject

Описание: How Kenvue uses cross-media measurement to run more effective brand campaigns

Speakers
Markiyan Caseley, AudienceProject
Neil Robins, Kenvue

The fragmented media landscape challenges advertisers' ability to determine where ad budgets are spent most effectively. AudienceProject’s platform allows advertisers to measure their campaigns across the open web, social media, online video, CTV and linear TV, and is increasingly being used by media and effectiveness leaders to address this problem.

Join a conversation between Neil Robins, Digital & Media Director at Kenvue and Markiyan Caseley, Sales Director, UK at AudienceProject and learn how the consumer health company uses cross-media measurement to run more effective brand campaigns.