The FTC Just Accused Amazon of Hiding a Secret Charge Inside Its Ad Auctions

Описание: The FTC has accused Amazon of hiding a "soft reserve" charge inside its ad auctions — a second-price auction that allegedly didn't work the way advertisers were told.

This video walks through the allegation in plain language: what a soft reserve is, why it matters for advertisers, and what the case claims. These are allegations, not proven court findings.

Voiceover generated with AI (Ara). Edited as a faceless news explainer pilot.

Not financial, legal, or investment advice.

#FTC #Amazon #Advertising #TechNews