Increasing Donor Engagement Through Sentiment Analysis
Автор: Fundraising Academy
Загружено: 2025-06-20
Просмотров: 54
Описание:
What if you could understand exactly what a donor is thinking and feeling? Today, with artificial intelligence, you can! Sentiment analysis is an AI tool that helps you interpret the emotions your donors express in their communications. And once you know how they feel, you can create more effective appeals that inspire action and strengthen relationships.
Understanding donor behavior and giving motivation is a central component of the Cause Selling Cycle. In this session, you will learn how to build connections by interpreting and quantifying the emotions expressed by your donors through AI and create more effective, tailor-made communications and experiences for them that will lead to more successful donor engagement
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