How to Build Customer Loyalty with Brand Intimacy (CxOTalk
Автор: CXOTalk
Загружено: 2019-09-21
Просмотров: 7181
Описание:
Brand loyalty and customer loyalty are foundations for any modern business. On this episode, we explore brand intimacy and customer retention.
Read the full transcript: https://www.cxotalk.com/episode/how-b...
Our guest is Mario Natarelli, a trusted advisor to executives and their companies as he looks to leverage their most important asset—their brands. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis, he’s helped major Fortune 500 companies—and even entire countries—tangibly transform while helping to align their cultures and deliver unprecedented growth and value.
With early career training as an architect, Mario uses these fundamentals to balance the art and science of brand building. He understands that a brand’s essence and culture emanate from its strategic core outward. In addition to building a successful digital marketing business that was acquired by Interpublic and later became part of the formation of FutureBrand, Mario is keenly aware of the role that digital plays, and he has pioneered software as a digital operating system for optimizing and managing brands.
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