6X Leads: How Ryan Ensmann & Dynamic Fitness Use Replify's AI to Scale Without Sacrificing Culture

Описание: Dynamic Fitness went from 11,000 to 24,000 members in just two years. But explosive growth created a new challenge: how do you scale exceptional service without compromising the in-person experience that made you successful in the first place?

In this interview, Ryan Ensmann, Marketing Director at Dynamic Fitness, shares exactly how his team solved this problem using Replify AI (https://www.replify.ai) as their 24/7 front-line team member.

WHAT YOU'LL LEARN IN THIS VIDEO:
The Dynamic Fitness growth story
Why traditional hiring couldn't solve their phone problem
Evaluating AI solutions for a multi-location gym
Implementation and rollout across 3 locations
Results after the first 2 weeks
Staff and member reactions to AI
What's next: outbound AI campaigns

ABOUT DYNAMIC FITNESS:
Dynamic Fitness operates 3 locations across Houston, Texas, serving over 24,000 members. Known for their community-first approach, they've built a brand that stands for effort, improvement, and heart. Their rapid growth from 11,000 to 24,000 members in just two years made them a standout success story in the fitness industry.

THE CHALLENGE:
With heavy investment in advertising across all three locations, Dynamic Fitness was generating significant phone traffic. But their front desk teams were overwhelmed. Staff were spending hours answering the same repetitive questions about hours, pricing, membership options, and class schedules. This pulled them away from what actually mattered: greeting members, maintaining spotless facilities, and delivering the experience that built their reputation.
Despite strong ad spend, they were only capturing around 30 telephone inquiries per month. The math didn't add up. Leads were slipping through the cracks.

THE SOLUTION:
Ryan and his team implemented Replify AI as their 24/7 receptionist and lead capture system across all three Dynamic Fitness locations. The AI handles inbound calls, answers member questions, captures lead information, and routes complex issues to staff only when needed.

THE RESULTS:
Within just 13 days of going live with Replify:

93 telephone inquiries captured (6X their previous monthly average)
180 staff hours saved per month across all locations
2 hours back per day at each club, redirected to member experience
Every lead from their advertising spend now captured and tracked
Zero customer complaints about the AI experience

Ryan specifically highlights that they haven't received a single customer complaint about interacting with the AI. Members get their questions answered instantly, and the staff can focus on delivering the in-person experience that makes Dynamic Fitness special.

WHAT'S NEXT:
Dynamic Fitness is expanding their use of Replify AI into outbound calling campaigns. This includes win-back campaigns for former members, follow-up sequences for leads, and promotional outreach for insurance reimbursement programs and special offers.

ABOUT REPLIFY:
Replify is a 24/7 AI receptionist and sales system built specifically for the fitness industry. Trusted by leading brands including Gold's Gym, UFC Gym, Anytime Fitness, SWEAT440, and Crunch Fitness, Replify captures leads via phone, text, chat, and email while automating customer service, appointment booking, and outbound campaigns.
Unlike generic AI solutions, Replify was purpose-built for fitness businesses and understands the unique terminology, sales processes, and member journeys that drive gym success.

RESOURCES:
Read the full Dynamic Fitness case study: https://www.replify.ai/case-studies/a...
Learn more about Replify AI: https://www.replify.ai
See all Replify case studies: https://www.replify.ai/case-studies

CONNECT WITH US:
Website: https://www.replify.ai
LinkedIn:   / replify-ai