Salesmen Performance Metrics | Sales Officer | FMCG Industry | CPG Companies | Area Sales manager

Описание: In this video, we will discuss the Key Performance Metrics for Sales Officers who are directly visiting the retail & wholesale outlets.

It is important to track various KPIs to evaluate yourself and improve.

Some of them have been mentioned in this video:

01:05 Man Days
01:30 MWT
01:59 Beat Adherence
02:57 Productive Call %
03:24 LPSC
04:13 Drop Size
04:49 Sales per Day (Total Sales)

This Video is useful for Sales Officers, Management Trainees & whosoever wants to enter FMCG Sales.

Metrics such as MWT, Productive calls can be tracked through SFA (Sales Force Automation). There are various SFA tools in the Indian Market such as Field Assist (FA), Botree, BeatRoute, Bizom, Zylem, and many more. Through APIs, you can connect these third-party vendors apps and fetch the relevant data for your perusal.

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