How to Effectively Plan for Demand & Revenue Targets

Описание: In this episode, Jason Widup, VP of Marketing at Metadata, discusses all the moving parts involved in planning for demand and revenue. He weighs the dos against the don’ts when setting goals and provides the building blocks for an efficient demand model.

At the end of this episode, you’ll have a better knowledge of how to set goals, how to leverage the right demand model, and optimize it over time.

Find out:
● How to set goals
● What input you need for a demand model
● How to refine your model periodically

00:00 - 01:57 Intro
01:57 - 03:43 Setting the stage: traditional goal-setting methods
03:43 - 05:32 Problems with traditional goal-setting methods
05:32 - 08:27 How it should be done
8:27 - 14:51 Input for a base demand model
14:51 - 20:30 Look at a demand model
20:30 - 25:07 Creating a feedback loop

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#revenueplanning #demandplanning #goalsetting