Powerful mindset to get new customers (ft. Meredith Arlinghaus)
Автор: The Growth Question
Загружено: 2026-01-08
Просмотров: 11
Описание:
What if the real growth problem isn’t persuasion at all?
In this interview with Meredith Arlinghaus, Craig Shoemaker Jon Brosio work to help untangle a dilemma that Meredith didn't see coming.
As the conversation unfolds confidence and client fit start to collide. Watch as Craig quietly flips the frame, questioning why we often default to “convincing” prospects instead of understanding what already moved them to act. A simple post-mortem question reveals more than most funnels ever do, and it exposes why so much messaging attracts the wrong people.
Jon adds a tactical layer, pointing out why most buyers are already decided long before a call and how subtle framing shifts change who leans in versus who opts out. Together, they connect ICP clarity, messaging discipline, and a counterintuitive growth decision many founders rush into too early.
Resources:
Empower AP: https://www.empowerap.com
Credits:
Editing by @pokezach494_
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