State Farm’s Genius Severance Collaboration with Apple TV+
Автор: AMZG AGENCY
Загружено: 2025-03-03
Просмотров: 679
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In an unexpected but brilliant move, the insurance brand has teamed up with Apple TV+ for a campaign inspired by the hit sci-fi thriller Severance. The ad cleverly blends humor with the unsettling tone of the series, making it a perfect match for both the show's minimalist corporate aesthetic and State Farm’s brand message. The 60-second commercial takes a new direction, with Jamie S. undergoing the “Severance” procedure—not to split her work and personal life, but to be cut off from her parents' auto insurance plan. In a humorous twist, the procedure has her facing the terrifying reality of figuring out insurance on her own. Jake from State Farm appears, offering some encouragement and easing her troubles with State Farm’s commitment to always being there to help. And when the iconic State Farm jingle blends with the Severance theme at the end? Chef’s kiss. It’s the perfect marketing stunt.
And speaking of Severance marketing stunts, last month, the Apple TV+ series made headlines with a viral marketing campaign that placed the show’s cast in New York’s Grand Central Station. It made us miss the energy of NYC for sure. 🙋♀️Who else is a Severance fan out there? We can’t wait to see what happens next in Season 2…
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