How to Double Your Per-Appointment Revenue (Part 1)

Описание: Most injectors know the two easiest ways to increase revenue, but something keeps them from actually doing either consistently.

Jenna Hennig shares the two simple shifts can double per-appointment revenue:

protecting patient results with skincare and securing treatment with smart payment planning. She explains why these aren’t “sales tactics,” but part of ethical, high-quality care.

Listen for when skincare conversations should happen, who should lead them, and how team-wide communication improves the patient experience. Hear the key metrics Jenna tracks and what they reveal about real growth.

This is Part 1 of a two-part conversation. Next up, Jenna tackles the financial side head-on: how to talk about cost without feeling salesy, why payment planning matters, and how confidence—not price—is usually what determines a yes.

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram   / heatherhugheshardy   or connect with Heather on LinkedIn   / hughes-heather  

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram https://www.instagram.com/austinbeaut... or connect with Jenna on LinkedIn   / jenna-hughesbsn  

Follow Jenna’s team on Instagram https://www.instagram.com/austinplast...

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at http://practicelandpodcast.com/

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HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi https://patientfi.com/

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing [https://www.studio3marketing.com/] and LeadLoop CRM for plastic surgery practices and medical spas [https://www.leadloop.io/]

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: https://www.theaxis.io/

00:00 – Intro: 2 Simple Tactics to 2X Your Revenue
01:26 – The Two Strategies: Protect & Secure (Skincare + Payment Plans)
01:42 – Why These Tactics Make the Biggest Impact
02:46 – Why Providers Struggle to Consistently Execute Them
04:18 – What Numbers Should You Be Tracking? (Revenue Metrics That Matter)
06:28 – When Should the Skincare Conversation Happen? (Every Touchpoint)
09:07 – How to Prevent Communication Breakdowns Between Staff
11:06 – Who Should Recommend Products? (Scope & Confidence)
13:26 – Turning a Botox Visit Into a Comprehensive Treatment Plan
15:02 – Handling the Financial Conversation Without Feeling “Salesy”
16:45 – Part One Wrap-Up: Skincare as Non-Negotiable Maintenance